TAMPA – November 5, 2014 – Ideal Image, a leader in North America in laser hair removal and cosmetic medical services, is making its initial foray into national television advertising with a highly visual campaign designed to educate people about their options for treating unwanted and unsightly hair.
This month Ideal Image is launching a 30-minute infomercial that will air nationwide on stations such as E!, Lifetime Movie Network and Bravo!, along with some local market penetration in the Baltimore, Cleveland, Miami and Las Vegas markets. The spots will run Monday-Sunday during various hours throughout the day and night.
“Television is a great space for us to reach an audience that we have not communicated with in the past. We have been advertising on the radio for years with great success and believe that television is an appropriate advertising tool for us to explore, as it allows us to showcase the highly visual results that our services provide,” said Bruce Fabel, Ideal Image President. “Unwanted hair can be an inconvenience, an embarrassment, or a source of pain or discomfort. Our television campaign is designed to educate people on our safe and effective options for treating that unwanted hair.”
View the 30 minute infomercial here: http://youtu.be/aV6mhf00lRg
In addition, in October 2014, Ideal Image launched two 120-second direct response commercials in all markets across the United States. One spot focuses on laser hair removal and the other spot focuses on anti-aging/beauty treatments (Ultherapy®, Botox®, Juvederm®, Restylane® and Perlane®) and the new Ideal Age Reversal System. These spots air on channels such as OWN, Lifetime Movie Network, Discovery, Bravo, Headline News and others, and run Monday-Sunday throughout the day, as well as some overnight.
The new spots can be viewed below:
Anti-Aging – http://youtu.be/Pi_998otDLU
“Our new national television campaign is aimed at a broad population of women and men of all ages and ethnicities, and intended to demonstrate that our laser hair removal and new anti-aging programs and cosmetic medical services can be universally applicable to a diverse variety of clients,” added Fabel. “With Ideal Image centers across the country in nearly every state, we are thrilled to begin spreading the word to a larger audience.”
The campaign creative development and production was done by Havas Edge based in Carlsbad, CA.
About Ideal Image
Ideal Image, a subsidiary of Steiner Leisure Limited (Nasdaq: STNR), strives to be the global industry leader in laser hair removal and cosmetic medical services, to further our mission of enhancing our guests’ lives forever. We aim to provide unparalleled results and a premier guest experience in our 129 locations. Our team members are committed to treating every guest with respect, superior care, and dedication.
Our research has led us to determine that the best new service offerings for Ideal Image are: skin lifting and tightening with the Ulthera device, injectable wrinkle relaxers, body sculpting with Coolsculpting and cosmetic fillers, and laser tattoo removal.
To learn more about Ideal Image and its new services offerings, please visit www.idealimage.com or call 1-800-BE-IDEAL.